Introduction And Background Of Customer Service - 1424 Words

INTRODUCTION BACKGROUND OF CUSTOMER SERVICES Customer service: is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand and need by providing and high quality service and assistance before customer avail it and after service as well. It’s all about that we required to make sure that we meet the customer`s desire and needs. Customer service is all about interaction between a customer and service provider and Service is defined as activities whose output is not a physical product, it is added value in form of as convince, comfort that are essentially intangible concerns. Background: Humans figured out trade very early on. By 3000 BC, humans were setting out on missions of†¦show more content†¦Email becomes the primary way of interacting with customers online when the Web emerges in the 1990s. †¢ 1960s: Private Automated Business Exchanges (PABX) began to be used to handle large numbers of calls. These became the call centers. †¢ Early 1990s: Computer Telephony Integration (CTI), works with IVR technology to collect information about customer behavior in telephone systems. †¢ 2006: Twitter launches. By 2011 65 million tweets are sent each day and companies begin to find Twitter a good platform to respond to customers quickly when they have issues (or compliments) and to have a sense of the person s social relevance based on number of followers. †¢ Late 2000s: Some companies turn against offshoring customer service as customers feel alienated by agents who they can t relate to or don t seem to have agency within their organization. †¢ 2015: Facebook launches Messenger for Business, and sets the pace for companies using messaging technology to contact customers on their mobile devices. CUSTOMERS` PROBLEMS DEMAND Customer may expect more from companies than they did before, but with the right technology, there’s no reason why any business can’t meet (and exceed) the rising customer expectations. With customer service now the key competitive differentiator, make your customer experience a priority and you’ll soon see huge rewards. The top customer issues Percentage highly annoyed Can’t get a live person on the phone 75 Customer service is rude or